Elena Prins is a Chartered Professional Accountant and Family Enterprise Advisor who has spent her career helping families navigate the complexities of wealth, legacy, and leadership. With a background spanning professional services and private family enterprise, she brings both technical expertise and a deep understanding of human dynamics to her work. Elena is passionate about fostering thoughtful, values-led decision-making, and she carries that same spirit into her role as a trustee of the Tiny Foundation. She cares deeply about creating lasting impact—for families and communities alike.

Jen has nearly 15 years of experience working in the private and public sector, having built a career around making a meaningful difference in the lives of her clients. She began her career at a Big Four accounting firm, where she spent 10 years advising family-owned businesses on accounting and tax matters. It was during this time that she developed a deep appreciation for the unique dynamics of enterprising families and how best to support their evolving needs.

Now at RBC Dominion Securities, Jen continues to act as a trusted advisor for the families she serves—bringing together all aspects of their financial picture and ensuring a cohesive, long-term strategy. Loved by her clients for both her expertise and her genuine care, she is known for the strong, lasting relationships she builds.

Outside of the office, Jen’s greatest joy comes from spending time with her husband Rhys and their two beloved dogs, Mollie and Ellie. Family is at the heart of everything she does—both personally and professionally.